Arranged by ad sales house IDS, ad breaks across the launch evening will feature British brands with a specially themed three-minute and 30-second break at 9.15pm during the premiere of My Brilliant Britain.
The first centre break will begin with the 90-second Hovis ad following a boy running through Britain at various periods through the last century.
It will continue with Country Life Butter, which sponsors Blighty for its first two weeks. The break then features a 40-second Heinz Baked Beans nostalgic poem creative and ends with the 50-second Virgin Atlantic ad celebrating its 25th birthday.
The themed breaks continue across the evening with several devoted to a single advertiser or media agency featuring the best of their British brands. PHD will run a Cadbury's break with ads for Cadbury's Wispa, Cadbury's Crème Egg and the current "Eyebrows" ad for Cadbury's Dairy Milk.
Mindshare will run a Unilever break featuring Persil, Lynx, PG Tips, Comfort, Marmite, Domestos, Dove and Vaseline.
Manning Gottlieb OMD will have a break featuring Waitrose British Farmers, Britannia Building Society, Sony Brit Awards CD, Sony The Damned United and Virgin Atlantic.
There will also be a break devoted to Premier Foods, featuring Hovis, Mr Kipling, Oxo, Lloyd Grossman, Branston Pickle and Quorn.
The theming of the breaks was co-ordinated by IDS's Toby Roberts, commercial development manager, and Howard Norton, agency sales manager.
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