Rebelling against the prevailing pressure to not market foods high in fat, salt or sugar (HFSS) to children, the fast-food chain will offer one of 10 licensed character toys with every Kid's Meal.
Although Burger King stopped advertising to children on TV last year, a spokeswoman said it continues to offer toys with children's meals as 'they enhance the fun and playful experience of visiting our restaurants'.
The Spider-Man 3 activity will include the launch of a range of new menu items to reflect the appearance of Spider-Man, whose suit turns black in the film. The Dark Whopper, for example, contains cracked black pepper ketchup and cracked black pepper cheese. Web-shaped fries will also be available.
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