Sports broadcaster Eurosport has appointed BJK&E to its £2m pan-European media account as it prepares to roll out new branding ahead of its coverage of major sporting events in 2008, such as the Olympic Games.
BJK&E, part of WPP, will handle media planning and buying across Europe, including the estimated £2m UK media account. Media was previously handled by sister agency MediaCom.
Eurosport has also appointed advertising agency Grey Paris to oversee its creative work, previously handled in-house.
The group spent £1.96m on media in 2007, according to Nielsen Media Research.
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