Credits
Director of corporate communications, BIS
Copywriter
Art director
BIS 'businesses' by St Luke's
The Department for Business, Innovation and Skills, in partnership with StartUp Britain, has launched a national advertising campaign to encourage people to launch and grow their businesses in 2012.
The work was created by St Luke’s and includes 96-sheet posters, radio, digital banners and press executions. The agency was appointed after a competitive pitch.
Prime Minister David Cameron spoke at the launch event for the campaign.