Shipley, the MP for Stourbridge, will table her bill on November 4 under the 10-minute rule. She wants MPs to vote for a ban on the advertising of high-fat, high-sugar and high-salt content food and drink during pre-school children's television.
The children's television (advertising) bill has the support of campaigners include the National Consumer Council, the National Heart Forum, and the National Union of Teachers.
The bill has already had two readings this year and is backed by 130 MPs. It is likely to be supported even more strongly this time as the government comes under increasing pressure to ban junk food advertising aimed at children.
The House of Commons Health Select Committee is examining a ban on food and drink advertising aimed at children as part of its investigation into growing levels of obesity in children.
An academic study recently carried out for the Food Standards Agency suggested a link between advertising and unhealthy diets.
Professor Gerard Hastings, who led the research at the University of Strathclyde's Centre for Social Marketing, said: "Advertising to children does have an effect on their preferences, purchase behaviour and consumption and these effects are apparent not just for different brands but for different types of food."
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