Big Brother scores against Soccer Aid in TV ratings

LONDON - Channel 4's 'Big Brother' inched ahead of Soccer Aid's opening debut, according to the overnight television ratings.

Series seven of the reality television show averaged an audience of 4.5m, compared with ITV1's 'Soccer Aid''s slightly less impressive warm-up, which scoring an audience of 4.4m on average.

The Robbie Williams-starring charity-based footballing show peaked at a figure of 5.7m at its 9pm, but had slid to 3.7m by the show's finale at 10.30pm.

The show saw Williams' England team square up against Gordon Ramsay's rest of the world all-comers in support of global charity Unicef.

'Coronation Street' finished with 10.2m viewers but they were almost halved after the soap ended and 'Soccer Aid' strolled out on the pitch.

The ITV Monday slot average for the 9pm-10.30pm slot that Soccer Aid occupied 5.66m, or 23%, so the programme was down on ITV's slot average.

Both shows topped an uneventful night's viewing on commercial television, being trounced by BBC One drama 'New Tricks' starring Amanda Redman, Dennis Waterman and James Bolam. BBC Two had a less successful evening with comedy impressionism show 'Dead Ringers' achieving an average of 1.6m viewers and 'Larger than Life', a Five documentary about obesity, which drew in 1.5m viewers on average to the channel.

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