Steve Cumming, Coca-Cola's UK head of sponsorship, said the move would signal a heavy increase in the rights fees demanded of brands, leaving only a handful of multinationals able to afford to sponsor the tournament, and Fifa almost no room to manoeuvre.
The proposals were part of a presentation by Dutch consultancy Hypercube, which was commissioned by the G-14 group of Europe's richest clubs to review the structure of international football.
The initiative is seen by many observers as yet another round of posturing on the part of the G-14 clubs, which are seeking to gain greater control over the commercial direction of the sport.
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