LONDON (Brand Republic) 鈥 BHWG Proximity, the London arm of BBDO Worldwide鈥檚 direct marketing network, has appointed David Perkins from Carlson as managing director.
Perkins, who was also managing director at Carlson, is attributed with developing Carlson鈥檚 CRM offering and with increasing its workforce from 40 to 400.
Simon Hall, chief executive of BHWG Proximity, said, 鈥淚 am very excited by the contribution he will make in extending the CRM services of BHWG Proximity and Proximity London Group. He is planning to visit all of our clients to introduce himself and to see where he can add value.鈥
He added, 鈥淎s well as being a bit of a [CRM] guru, he is also a nice chap so we anticipate an exciting and enjoyable time ahead.鈥