The British Heart Foundation (BHF) has launched its first campaign aimed at women, and is using comedian Victoria Wood to host a branded event, The Angina Monologues.
The activity, devised by Grey London and Drum PHD, will culminate in a comedy night on 5 December with a star line-up, including Wood. Print and online ads break later this month.
BHF head of social marketing and brand Nick Radmore said: 'More than 1m UK women live with heart disease. This is the perfect way to get across messages that could save lives.'
Heart disease kills three times as many women as breast cancer, and the same proportion of women as men, according to the BHF.
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