Betfair "The Betfair Exchange" by Leo Burnett London

Clive Owen fronts Betfair's campaign for its Exchange offering.

The actor uses everyday situations as analogies to explain the features, such as setting your own odds or "back and lay" betting. Forty online films will run as well as TV, print, radio and out-of-home. The work was written by Blake Waters, art directed by Steve Robertson and directed by Martin Werner through Academy.