A betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.
The stunt referenced Whitehall mandarins compiling a report based on Betfair odds predicting there was a "high probability" that England will not get through the group stages, a development that became one of the most-read stories on the .
Brand: Betfair
Client: Barry Orr, PR manager at Betfair UK & Ireland
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