The paper has redesigned the pages to accommodate centre page ads for Betbrokers, which provides a custom telephone brokerage, settlement, risk management and clearing house service for retail and wholesale clients.
The Racing Post’s new-look pages will have a similar look to the stock-market pages of the Financial Times to reflect the convergence of the financial and sport wagering markets.
The ads will change daily to enable Betbrokers to promote the latest prices in the market.
The deal was negotiated by Mark Williamson, Betbrokers sales and marketing director, with media partners Global Media Solutions and Mike Griffin, head of sales at the Racing Post.
The Racing Post’s new-look pages will have a similar look to the stock-market pages of the Financial Times to reflect the convergence of the financial and sport wagering markets.
The ads will change daily to enable Betbrokers to promote the latest prices in the market.
The deal was negotiated by Mark Williamson, Betbrokers sales and marketing director, with media partners Global Media Solutions and Mike Griffin, head of sales at the Racing Post.
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