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August 04, 2009

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1 minute

Bet365 ties up with ESPN

Bet365 has signed a deal with ESPN to sponsor the 46 live Premier League matches to be shown on the channel, as well as supporting programming.

The live football coverage starts next week but the channel has already started showing classic football games.

The deal was negotiated by Sky Media, which handles the sales for ESPN channels, and agency Feather Brooksbank. The creative is being produced by Drummond Central.

The presenting team assembled to work across ESPN's football coverage includes former Match of the Day presenter Rebecca Lowe, Ray Stubbs, Mark Chapman, Kelly Cates and Darrell Currie. Jon Champion and Derek Rae will lead live match commentary.

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