Bestsellers don鈥檛 need CD-Roms

Bestsellers don鈥檛 need CD-Roms

Maggie Brown conveyed so accurately the many glories of the Telegraph titles (Stick to the knitting and reap the rewards, page 28, 30 March) that it seems churlish to take issue.

But why does she want to give us a 鈥渒ick up the pants鈥 because we haven鈥檛 frittered away our marketing budget on CD-Roms? We鈥檝e invested our money where it works 鈥 on an awardwinning bestseller campaign that secured increases in full-rate sales on six consecutive months; on partnership with the English Cricket Board and the England cricket team (we knew they鈥檇 take the Caribbean by storm); and on sponsorship of ITV鈥檚 Formula One coverage.

With papers as good as ours, who needs CD-Roms?

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