The bi-monthly Thinkboxes, now in their eighth year, are the only awards dedicated to celebrating the UK’s world-beating TV ad creativity in all its forms. They are run in association with ±±¾©Èü³µpk10.
As well as paying homage to the creative team and director, The Thinkboxes also recognise the crucial role that the advertiser plays in briefing and championing outstanding TV creativity – a role that is often under-rewarded.
Priest said: "The Thinkboxes are exactly the sort of thing I like to get involved in. They celebrate real work that real people see, for real clients."
Lindsey Clay, the chief executive of Thinkbox, said: "We couldn’t be more delighted if we tried. Having Ben as our new president is a genuine coup and an honour. I could gush a great deal more but I’d only embarrass myself.
"Great TV advertising creativity needs celebrating; it makes brands famous and that fame makes brands profit. Having Ben on board is a fantastic endorsement."
Former presidents of The Thinkbox Academy include Craig Inglis (customer director, John Lewis); Nick Gill (executive creative director, Bartle Bogle Hegarty); Leon Jaume (executive creative director, WCRS); and Simon Clift (formerly the chief marketing officer at Unilever).
Visit to find out more about The Thinkboxes. Recent winners include "this girl can" by FBC Inferno for Sport England; "the messenger" by Wieden & Kennedy for Arla Skyr; "we’ve seen it all" by Adam & Eve/DDB for AA; and "find your flow" by Grey for Lucozade Energy.
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