The agency founded by former McCann-Erickson London chief executive Langdon and Mark Wnek, who was chairman of Euro RSCG, is set to pitch for the work against McCann-Erickson New York and a freelance team that includes former McCann-Erickson European planner Paul Twivy. The incumbent on the account is McCanns' Dutch office.
McCann-Erickson London is facing a review of the global Bacardi Breezer account and Ben Mark Orlando has already picked up a piece of work from the company, creating advertising for Breezer spin-off brand Twist.
Bacardi-Martini is currently considering a flotation. It is owned by more than 600 family members who descend from founder Don Facundo Bacardi Masso. According to reports the company, based in Bermuda, has taken two of the three steps needed to authorise a stock market listing.
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