The activity, devised together with experience and licensing agency Hot Pickle, features a Ben & Jerry’s iconic VW camper van visiting a number of London areas throughout the summer, until 28 August.
This Saturday (23 July) the van will be offering fans at Westfield Stratford the chance try some free Ben & Jerry’s 'ice cream sand‘wich up pint', which includes vanilla ice cream with a chocolatey cookie swirl, chocolatey cookie sandwiches & cookie dough chunks).
As part of the initial activation, visitors were given the chance to create their own ice cream sand‘wich, made from a choice of four classic Ben & Jerry’s flavours and using cookies from Luminary Bakery in East London.
The activation will conclude at the Truman Brewery on 28 August.
In June, Ben & Jerry's fans across London were given the chance to and the brand also gave away free samples of ice cream to mark its held in April.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .