��������pk10

Apparently all it takes is a breakfast of Belvita biscuits to put pep in the step of a train guard during morning rush hour.

Filmed on 16 January, also known as "Blue Monday", the ad shows the guard entertaining commuters with cheeky banter over the tannoy. It was shot at Waterloo station and on a South Western train in London.

The ad is a pre-roll for YouTube videos and adapts text within the film according to what the viewer is about to watch. For example, if the user searched for cat videos then the BelVita ad would include a relevant message. 

The spot was created by Shruti Veeramachineni and Verity Fenner at Gravity Road and directed by Jonty Toosey through Great Guns.