Belvedere, the LVMH-owned vodka brand, is opening a café serving espresso martinis.
The pop-up in Soho aims to provide "style and substance" during London Fashion Week.
The brand is targeting people into fashion, as well as shoppers and vodka connoisseurs.
The activation "Café Belvedere" runs from 15 February until 18 February, and will serve espresso martinis, the cocktail made with coffee and vodka.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now