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The pop-up, which ran from 27-30 October, was curated and designed by the design branch of Fisher Productions, Fisher Design, and aimed to reflect Lee Cooper's East London roots. In order to highlight the brand's heritage, the event used a minimalist design with an industrial feel.
Guests witnessed a shadow installation that showcased the new denim collection, with a discovery wall that introduced guests to the brand's history and its heritage in workwear, music and fashion. Flexible neon lights framed the new products in white and a document gallery located in the basement provided insights from denim experts. Interested parties were also able to buy items from the Cooper Collection.
Fisher Productions also installed a coffee bar, ‘dwell’ areas, fitting rooms, retail points and visual merchandising of the product.
A launch party for the event took place on 26 October. Attendees were treated to a live performance from Jack Garratt, cocktails designed by whisky producer Johnnie Walker and an intimate showcase of 'The Document' - a unique piece of storytelling content which details the 108 year history created by renowned fashion editor David Hellqvist.
Tori Appleton, event producer for Fisher Productions said; "This has been a fantastic project to work on, we have really enjoyed getting inside the Lee Cooper brand and working with their team to create these exciting events. It’s given us the opportunity to create an immersive environment that really engaged the public and captured their imagination."
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