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The event, implemented by agency Tribe Experiential, was held at the weekend (23-25 September). Visitors were prompted to enter a 40ft-long shipping container – the 'Tunnel of Deep Euphoria', where they could immerse themselves in a journey along four rooms.
Experiences included projections of the recently launched perfume ad featring Australian actress Margot Robbie, a chance to smell the perfume and learn more about its ingredients, a retail area and a space dedicated to sharing photos on Instagram.
The Deep Euphoria tunnel will be travelling across the UK over the next month, making stops in Glasgow, Birmingham, Leeds and Liverpool.
devised a scented playground experience for talent backstage at this year's Brit Awards. Global beauty brand to celebrate the launch of its debut fragrance, Scent of a Dream, over the summer.
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