Technology is no longer the future of retail - it is the present, according to Ian Thomas, managing director of Arc.
Thomas, speaking to Marketing at Arc’s FutureShop event at The Vinyl Factory, London this week, said that innovative retail technology ‘is here today’ rather than being part of the distant future.
He said: "Most of it has, at the heart, some common factors like omni-channel shopping. So, being able to have a seamless customer journey connecting back to data and then ideas at point of sale."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
