Beeney leaves Saga Radio to join Kiss

Emap Radio has poached Marc Beeney, the sales director at GMG's Saga Radio, as the new group sales director for the Kiss network.

Beeney, who has previously worked at Capital Radio and IPC, will be responsible for the commercial aspects of Emap's flagship Kiss station in London, as well as the two Vibe stations in Bristol and East Anglia that were rebranded as Kiss in September.

He will report to Steve Parkinson, Emap Radio's marketing and communications director, who was named interim managing director of the dance station network after managing director Bill Griffin announced in December he was leaving to join an undisclosed agency.

Beeney spent 10 years in the network sales team at Capital Radio, where he worked on products including the Pepsi chart.

Speaking about his new appointment, he said: "What attracted me to Kiss was the thought of an iconic dance brand going through a reinvention and expanding to take in two new stations as a refreshed and reinvigorated network.

"We want to get our clients as excited about Kiss as we are, particularly those who want to reach the youth audience we can deliver."

The two new Kiss stations have defied convention by recording a positive Rajar for the first three months after they were rebranded The stations increased in both reach and hours since Q3 2006; Bristol from 3.3% reach to 3.9% and East Anglia from 5.2% to 5.4%.

Parkinson, who joined Emap as national brand director in 2005, formerly ran London's number-one station Heart 106.2 and also has experience of managing a dance music station after a spell at the helm of Chrysalis Radio's Galaxy, which he launched in five regions outside London.

"We have just had some fantastic results across the network in the Rajars, so it is important now that the momentum continues," said Parkinson.

"Bill and his teams have put in a lot of work over the last few months to make sure that the rebrands were successful and my job now is to take that to the next stage, reminding people that youth radio is not dead."

Parkinson cited the positive Rajar results for Emap's Kerrang! and Kiss rival Galaxy as evidence that there was definitely a market for youth music.

"We should be working hard to create new incentives for clients who want to connect with 15 to 24s and 15 to 34s," he added.

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