The nights form part of the global campaign "This is the Chivas Life", which has been developed by integrated marketing agency Beechwood.
Promotional items such as playing cards, chips and tables, a poker tips and cocktail booklet, and complimentary gift bags will be handed out to guests at each event to reinforce the brand's identity.
Players will also be invited to join poker tables and play for a series of Chivas Regal prizes and the opportunity to sample the brand with a cocktail.
Chivas says it is getting on board the "phenomenal" rise of poker, driven by the online poker boom and televised touraments, to create "Discover Poker with Chivas Regal".
John Wood, managing director at Beechwood, said: "The brand's proposition is one of sharing the Chivas life, and we've had great success in bringing the global advertising alive through the website we created last year."
Beechwood is aiming to get the Chivas Life experience in the key style bars in major cities around the world.
The event was initially launched at Atlantic, with follow-ups at The Union, The Player and Milk & Honey and more venues to come later in the year.
Guest have been targeted via private member lists and registration to the website.
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