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Autotrader.co.uk and Beeb.com have linked up with postcode-driven

online shopping directory abcaz (www.abcaz.com).

Abcaz enables consumers to research the most competitively priced

products within a certain radius, with the actual transaction and

fulfilment being handled offline by the buyer. It is aimed at people

wary of buying online but who want to benefit from internet research for

finding location-based deals and competitively priced goods.

Beeb.com is running the service as a white-label offering called Beeb

High Street Shopping. Within the Autotrader.co.uk site, there is a

branded link to a tailored section on abcaz that features suppliers

specifically offering car accessories.

"Beeb.com is an online resource and there is a lot of users who aren't

comfortable transacting online," said Julian Turner, chief executive at

beeb Ventures. "Our job is to put consumers in touch with products and

services from credibly informed sources."

So far, the company has signed up around 1,400 retailers in the M25

region, and has plans to roll the service out nationwide.

Abcaz receives commission for providing a sales lead, regardless of

whether a subsequent transaction occurs. Beeb.com receives a cut of the

sales lead commission.