As part of the campaign to promote Art Crawl, which hosted a special live event last weekend, passers-by can plug their headphones into digital six-sheet screens across Shoreditch to hear exclusive interviews by an array of famous artists.
There will also be promotional maps on Clear Channel's traditional six-sheet bus shelters in the area which guide visitors to nearby pubs where they can view Beck's Art Label designs.
The campaign was created by Mother with media planning and buying by Vizeum and outdoor specialist Posterscope.
Neil Chapman, group head of create at Clear Channel UK, said: "Beck's Label Art is an iconic campaign and this is a fantastic event to mark the 25 year anniversary of the brand.
"Beck's is always keen to be innovative with its advertising and using our digital sites to deliver artist interviews, in the same manner as you would listen to an audio guide at an exhibition, is a great example of this."
On Saturday Art Crawl Live gave 100 pre-registered members of the public the chance to win a limited edition print of the art label work of their choice. Entrants were asked to submit their own version of the artwork, using a camera and the streets of London.
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