Vodafone revealed yesterday that it has signed up 90,000 UK customers to its new Live! service since its launch in October 2002.
The new Vodafone Live! service allows customers to send picture messages and access rich media services such as arcade-style games on their handsets.
The Live! service from the mobile phone company was backed by a £20m advertising campaign starring David Beckham at the tail end of last year.
Vodafone has signed up a total of 380,000 customers across Europe to the new service since its launch, including 150,000 in Germany and 60,000 in Italy.
Vodafone chief executive Sir Christopher Gent said that the company is on track to achieve its target of one million customers by the end of March.
_1.jpg)
.jpg)
