The nine-strong agency will move into Borkowski's offices on 1 April and will produce intergrated campaigns with the PR firm as well as managing its own clients.
"Historically we've done quite a lot of that [experiential] work," said Borkowski founder Mark Borkowski. "Culturally they fit perfectly, having come from a music background, and we from music and theatre."
The acquisition makes Borkowski 50-strong and will see Beatwax trade as Beatwax@Borkowski to maintain the agency's established brand in the event arena.
Neither side would disclose the value of the deal although Borkowski said that "recession brings great opportunity" and that he has "long been jealous of the agency's work, so it's a remarkable opportunity".
"Beatwax and Borkowski have identical commitments to bold creative thinking," said Beatwax MD Michael Brown.
The agencies began dialogue at Event sister title PRWeek's awards last autumn. Borkowski was particularly impressed with Beatwax's work on The Simpsons Movie. That work was also .
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