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Trevor Beattie has been promoted to chairman of TBWA/London as the

agency's management reacts to the news that the chief executive, Simon

Clemmow, and the joint managing director, Johnny Hornby, are resigning

to launch an agency.

Garry Lace, the former joint-managing director, becomes the chief

executive in the restructure.

Beattie and Lace will aim to stabilise TBWA/London after the breakaway

and two significant account moves. The bulk of the agency's pounds 37

million Nissan business has been moved to the network's Paris office in

a deal brokered by TBWA/Worldwide's president and chief executive,

Jean-Marie Dru. The agency has also suffered the loss of its pounds 30

million NatWest account, with M&C Saatchi recently confirmed on the

above-the-line task (±±¾©Èü³µpk10 30 March).

The appointments will mean Paul Bainsfair stepping back from day-to-day

involvement in the London agency as he pursues his role as the

president, northern Europe and chairman of TBWA's European management.

Bainsfair was handed the post last month by Dru, who has decreed that

responsibility for Europe will be split between three regional

presidents.

'Should anyone believe for a second that TBWA has plateaued then this

(Beattie's appointment) will show them differently,' Beattie said.

'People shouldn't underestimate this agency. We are sending a signal

that creativity is our number one priority, as it was with planning when

Simon was in charge.'

Beattie added that he would retain the role of creative director but

promised a restructure of the department and a range of new hirings over

the next few weeks.

'Being given this job at the best agency in town is about as good as it

gets,' said Lace. 'Having said that, we are capable of much more as an

agency and I'll be working hard to make that happen.'

Clemmow and Hornby take TBWA's pounds 10 million Carphone Warehouse

account with them. They are considering a number of backers and Charles

Dunstone, the owner of the Carphone Warehouse, will take on an advisory

role at the new agency.