The ad, which is set to a new track by Jamie N Commons & X Ambassadors, features a host of French and German celebrities, including French rapper Black M from Sexion D’Assaut; five time Olympic Gold medallist Claudia Pechstein; German rapper MC Fitti; parkour champion Yoann Zephyr Leroux and German singer Matteo from Culcha Candela.
The film was shot in a variety of locations throughout both cities, from barber shops to rooftops, recording studios to graffiti stores.
Brand: Beats by Dre
Agencies: Luti Media and Mission