Beanz sales bolster Heinz results

LONDON - Sales of Heinz Beanz were up 21% year on year, according to the company's latest results, as consumers crave cheap comfort food in the face of the recession.

Heinz Beanz
Heinz Beanz

Heinz's overall profits rose 11% for the three months to the end of January to £168m, in part thanks to increases in the prices of its key brands including tomato ketchup and salad cream as well as baked beans.

The company said that the recession is leading people to turn their backs on restaurants, instead seeking out inexpensive meals that they can make at home, such as pasta.

It did concede, however, that some consumers are trading down to supermarket own-brand versions of its products to save money.

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