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Beagle Street shows British life in miniature in its first TV campaign since Creature won the account last year.

Model maker Andy Gent, best known for his work on Wes Anderson’s Isle of Dogs, created a model village full of fantastical residents, whose relatable life moments are frozen in time. Quirky details, such as a man who has the word "quiche" tattooed on his arm in celebration of his nan’s culinary skills, inspired the stories. A rhyming voiceover adds to the charm.

The campaign introduces the tagline, "Insurance for life", and includes a new visual identity for the brand. It was created by Josh Dando and Steven Dodd, and directed by Noah Harris through Agile Films.