Set to ‘Good Vibrations' by the Beach Boys, the BBH ad shows a dark living room is lit up by a range of gadgets, which emerge from behind an LG TV.
Each gadget, which takes on the appearance of insects, emits a beam of coloured lights, creating a disco effect.
The lights then join together on the ceiling to form a large bubble, which lights up the entire room.
However when the residents' car suddenly returns to the drive way, the gadgets quickly shut down and scuttle off to return to their hiding place.
The ad ends with a voiceover stating that LG TV's posses "Advanced Technology, Beautifully Hidden".
Credits
Project name
Advanced Technology, Beautifully Hidden.
Client
LG
Brief
The beauty of hidden technology
Creative agency
Bartle Bogle Hegarty (BBH)
Copywriter
Jon Fox
Art director
Rik Brown
Planner
Sarah Watson
Media agency
Mindshare
Media planner
Mindshare
Production company
RSA Films LA
Director
Carl Erik Rinsch
Editor
Digital Domain
Post-production
Digital Domain
Audio post-production
Digital Domain
Exposure
TV
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