The Corona Extra Beach Bar, which opened yesterday (4 November), coincides with BD bringing to life 'The Place to Be' global campaign for the beer brand. It will offer tennis fans the opportunity to watch the competition’s action live in a relaxing environment until 11 November.
The pop-up, situated in the fan zone at , includes hammocks for each guest and a personal TV screen, as well as Mexican cuisine from restaurant chain Tortilla, which Corona has partnered with this year.
Attendees will also have the chance to take part in a series of Corona experiences such as playing spot the tennis ball to win tickets to the final, and show the world their ‘Ace Face’ within a specially created photo booth.
BD has confirmed that a top tennis player will be making a guest appearance at the Corona Extra Beach Bar, to be revealed closer to the time.
Adam Azor, group account director, BD Network, said: "When Corona briefed BD to activate their sponsorship of the ATP finals, we were determined to create an experience which didn’t just provide a Corona brand experience to our guests, but also actually delivered on being the next best place to watch the tennis if you can’t get a ticket to see it live in the arena."
Andrew Milford, UK marketing and promotions co-ordinator for Corona Extra, added: "Corona Extra is proud of its association with such a respected global sport and hopes to leave fans happy and refreshed after a great week’s tennis. We are delighted with the experience that BD has created and look forward to the event."
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For a low-down on the best pop-up experiences of 2013, don't miss the Nov/Dec issue of Event magazine. Get it .