Justin Moore and Steve Robertson created three spots for Ginsters foods that took the winner and two runners-up slots. Their "sex line" spot was voted the winner, with "lonely" and "interview" as runners-up.
The June Aerial Awards, in association with ±±¾©Èü³µpk10, were judged by Jo Moore and Simon Robinson of WCRS. Monthly winners will be entered for the annual Aerial Awards to be held on 4 November.
"Sex line", a 20-second spot, features a man calling a sex line. He is met with a husky female voiceover.
We hear the woman chewing her way through a pasty while she explains what she looks like: "I've got dark, mousy hair, hips that are spreading like an oil slick, three chins, and I'm wearing leggings." The man hangs up before the endline: "Ginsters. Real honest fare."
The judges selected the winning campaign for "excellent casting, a touch of humour and an endline that explains the product".
The winning ads can be heard on the Aerial Awards site www.aerials.co.uk.
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