Bartle Bogle Hegarty has been named Creative Agency of the Year in
Marketing's Agency 2001.
The inaugural award, which recognises creativity, effectiveness, new
business wins and financial health, reflects BBH's sterling performance
throughout 2001.
In a year that began with the agency winning the £52.6m Microsoft
Xbox launch task, it also walked off with the £15m Barclays
account without a pitch, and finished the year by scooping the ITV
account.
The agency hit new heights this year with strong creative work for
brands including Levi's, Johnnie Walker and Lynx.
Agency 2001 recognised excellence in each marketing discipline. For
media, the winner is MediaCom; for below-the-line, Joshua; for new
media, Zentropy Partners; for PR, Cohn & Wolfe; for design, Landor; for
telemarketing, MM Group; for customer publishing, Haymarket; for market
research, Taylor Nelson Sofres, and for field marketing, RPM.
See Agency 2001 supplement.
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