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Bartle Bogle Hegarty launches a pan-European TV and cinema

commercial for Levi’s Dockers this Saturday, which continues the

’non-iron’ theme of its debut ad last year.

The new ad, ’there’s more to life than ironing’, explores a spectrum of

alternative uses for irons which - as established in the first

commercial - are not necessary if you wear Dockers.

The ad opens on a gorgeous hunk driving through a baking hot landscape

past a succession of people using irons in odd ways: to steam an

advertising poster to a billboard, to carry out road repairs and to fry

an egg.

The man arrives at the beach where he meets up with three friends. They

each grab their surfboards and set off along the sand, winning admiring

glances from all those around. As they find their spot and start to

strip off, a young mother with her kids is stopped in her tracks as the

star first removes his belt, then lowers his zipper. She is left

salivating as the film cuts to spectacular scenes of the four men

surfing on unusual surfboards topped with floral designs.

Back on the beach, the four stand laughing as they release the metal

legs from underneath their ’surfboards’ to reveal that they are actually

ironing boards. The endline says: ’There’s more to life than

ironing.’

The ad was written by Adam Chiappe and Matthew Saunby and directed by

Michael Haussman through Serious Pictures in the Mojave desert in

California, Huntingdon Beach, Los Angeles, and off the Hawaiian island

of Oahu.

The star of the ad is the actor, Tony Coleman, who is joined for the

surfing extravaganza by three top professional surfers: Shane Dorian,

Matty Liu and Miles Arreola.

UK media planning and buying is handled by Mediapolis, which has booked

a pounds 3 million three-week TV campaign, Dockers’ first national TV

burst.

The TV ads break on 1 April on terrestrial and cable and satellite

channels.