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The posters show pictures of KFC products created by finger painting, and restore the famous slogan after an absence of nine years.

The produces include a chicken drumstick, a mini fillet burger, a popcorn chicken and a corn on the cob.

Marc Hatfield, creative director at BBH said: "We wanted to reintroduce a world famous line by breathing new life into it, using finger painting to visualise a range of KFC products."

Recent campaigns for KFC have focused on the family eating experience, and attempted to communicate the quality of its products.



Credits

Agency: Bartle Bogle Hegarty (BBH) London
Client: YUM! Restaurants International
Brand: KFC
Main Client Name and Title: Jennelle Tilling, vice president marketing
The Brief: To explain what KFC means by Finger’ Lickin Good
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Launch Air Date: 21st April 2008
Creative Director: Marc Hatfield
Creative Team: Nick Kidney and Kevin Stark
Agency Planner: Ed Booty
Account Handlers: Anuraag Trikha (Business Director)
Art Direction/Typography: Ali Augur
Media Distribution: National 6 Sheets, 48 Sheets and Phone Booths
Media Company and Media Planner: Walker Media