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Bartle Bogle Hegarty is expanding its senior management line-up

with the promotion of Mark Collier, the assistant managing director;

Gwyn Jones, a group director; Nick Kendall, head of planning; and Jim

Carroll, planning director.

Collier and Jones rise to joint managing directors of the agency.

Kendall, who steps up to the new role of global planning director,

assumes overall responsibility for the group’s planning efforts in its

London, Singapore and New York offices.

Carroll - a ±±¾©Èü³µpk10 Face to Watch in 1994 - is promoted to head of

planning in the UK, a role previously held by Kendall.

Carroll made his name as the board planner on BBH’s Levi’s business.

Collier, who was made assistant managing director in May this year, is a

former head of TV at BBH and was appointed head of agency production in

May 1996.

The role involved overseeing all production functions, including project

management and new media.

Jones, 32, was BBH’s first graduate trainee in 1988. He became an

account director in 1991 and joined the board in 1994. He was account

director on the Levi’s ’creek’ commercial, and joint account director on

’drugstore’ and ’taxi’.

The moves are part of the agency’s long-term management strategy

following the return to London in August of Simon Sherwood. Previously

the chief executive of BBH’s Asia Pacific office, Sherwood is now group

managing director. He opened the Singapore office in 1996 and has been

with the agency since it opened for business in 1982.

Martin Smith, who reverted to the title of deputy chairman from managing

director in August, continues in the role.

Sherwood said: ’Making these promotions ensures that the day-to-day

management of the company remains relatively youthful as the company

gets older and develops internationally. These people have been groomed

for a while and they are committed to incredibly high standards of

creative work.’

Separately, BBH has secured the first account win for its fledgling New

York office, an estimated dollars 25 million global assignment for

Reebok International’s Reebok Classic shoe. Heater Advertising, of

Boston, was the incumbent.