Eleven agencies shared 23 golds overall, with BBH and O&M each winning five.
O&M’s Expedia work and 4Creative’s "meet the superhumans" campaign were the most-awarded of the night, winning four golds apiece.
4Creative’s work, promoting Channel 4’s coverage of the Paralympics, won two Film and two Integrated golds. O&M’s activity took gold in the Outdoor, Outdoor ±±¾©Èü³µpk10, Press and Press ±±¾©Èü³µpk10 categories. The agency also landed gold for its "autotune" radio ad for Dove.
BBH’s "don’t cover it up" campaign for Refuge took gold in the Direct, Film and Interactive categories. The agency’s "Apollo" work for Lynx won a Film ±±¾©Èü³µpk10 gold and its "Maggiemite" print ad for The Guardian was honoured in Press.
Google Creative Lab also had a successful night, taking two Interactive golds for its "jam with Chrome" activity.
Other agencies to win gold were Crispin Porter & Bogusky, Mother, DLKW Lowe, AIS London, Grey London and Wieden & Kennedy.
OgilvyOne’s work for the Royal Borough of Greenwich won an Outdoor gold and the Arden Award.
…and O&M also grabs two agency gongs
Ogilvy & Mather was named the "Big Agency 2013" in two of the seven categories at the ±±¾©Èü³µpk10 Big Awards last night.
O&M was recognised in both the Press and Radio categories for work across Expedia, Dove, Philips, WWF and Amnesty International.
Bartle Bogle Hegarty, meanwhile, took the gong in the Film category, and 4Creative was honoured in Integrated.
Adam & Eve/DDB was named the Big Agency for Outdoor, while Google Creative Lab and OgilvyOne scooped the prize for Interactive and Direct respectively.
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