Ogilvy & Mather is the second most-nominated agency with five entries. However, two of these are for campaigns submitted by its Asia offices.
Abbott Mead Vickers BBDO and MCBD each have four entries, while MEC is the most shortlisted media agency with three entries.
The winners will be unveiled at the IPA's black-tie ceremony at the Hilton, Park Lane on 1 November.
Lord Burns, the chairman of Channel 4 and the chair of the judges for the 2010 awards, said: "Those shortlisted in this competition have produced outstanding results, in terms of incremental profit, which is testament to the power of marketing communications and to the talents of all the entrants."
The shortlisted entries are:
Audi by BBH
Barclaycard by BBH
Barclays by BBH
Barclays Wealth by Ogilvy & Mather Advertising
Berocca by JWT
Bisto by McCann Erickson Advertising
BT Total Broadband by AMV BBDO and BT
Cadbury Dairy Milk by Fallon London
Comfort Fabric Conditioner by Ogilvy & Mather Asia Pacific
Corsodyl by MediaCom
Dove Deodorant by Ogilvy & Mather Advertising
Essential Waitrose by MCBD and Manning Gottlieb OMD
Everest by MBA and MindShare
Forevermark by JWT Mumbai
Heinz by AMV BBDO
Hovis by MCBD
HSBC by JWT
Kärcher Pressure Washers by HMDG
KFC by BBH
Kodak by Ogilvy & Mather Advertising
Lloyds TSB by RKCR/Y&R
MTR by Ogilvy & Mather Advertising Hong Kong
O2 by VCCP
Orange by i-level
Remember a Charity by DDB UK
Robinsons Fruit Shoot by BBH
Sainsbury's by AMV BBDO
Self Assessment by MCBD, PHD Media and Elvis
Stroke Awareness by DLKW & Partners
Surf by BBH
TDA Teacher Recruitment by DDB UK and MEC
The Co-operative Food by McCann Erickson Advertising
thetrainline.com by DLKW & Partners
THINK! by Leo Burnett and AMV BDDO
T-Mobile by Saatchi & Saatchi and MediaCom
Tobacco Control by Partners Andrews Aldridge, MCBD and MEC
Virgin Atlantic by RKCR/Y&R
Wispa by Fallon London
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