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Andrew Robertson, the former Abbott Mead Vickers BBDO chief executive, who was appointed president of BBDO North America last year, will take over Dusenberry's client relationship responsibilities in partnership with Ted Sann, the network's chief creative officer.

Dusenberry, 65, is currently the chairman of BBDO North America and is acclaimed as one of the most influential figures in US advertising. He is also credited with laying down the high creative standards which became the hallmark of BBDO agencies across the world.

He pioneered the era of big-money celebrity endorsements when he signed Michael Jackson for a Pepsi campaign and devised famous lines such as Pepsi's "The choice of a new generation

and General Electric's "We bring good things to life".

Born in Brooklyn, New York, Dusenberry began working as a copywriter at BBDO in 1962, heralding a period of outstanding creative success for the network.

He left in 1969 to start his own agency before moving on to co-author the screenplay for the Robert Redford movie The Natural. Dusenberry returned to BBDO in 1977.

David Abbott, the former creative chief of AMV, told ±±¾©Èü³µpk10: "Phil has been an inspirational leader whose personality, style and sensibilities are seen very strongly in campaigns like Pepsi. He has a great instinct for filmic communication which led to BBDO's great strength in TV."

Allen Rosenshine, BBDO's worldwide chairman, said: "Phil leaves us with exceptional creative leadership and ability that will keep us at the top of our creative game."