LONDON - BBDO has been appointed as the global advertising agency for Uncle Ben's as part of brand owner Mars' ongoing consolidation of creative duties.
The agency picked up the US account from TBWA as well as keeping its hold on the rest of the world, after a head-to-head pitch.
The US-headquartered food company is in the process of housing each of its global brands with a single creative agency from its current roster: BBDO, DDB, SapientNitro and TBWA.
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