The appointment comes as PruProtect shifts from selling its products through financial advisers, to become a consumer-facing brand.
BBD Perfect Storm won the account following a three-way competitive pitch. The creative work will feature the Olympic gold medallist Jessica Ennis-Hill and will initially run on outdoor, press and online.
Jason Foo, the chief executive of BBD Perfect Storm, said: "We are truly delighted to be working with PruProtect. They have an incredibly innovative product and the brand has enormous potential."
±±¾©Èü³µpk10 revealed that PruProtect was reviewing its creative marketing agencies in September 2013.
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