BBC Worldwide has axed Star, its fortnightly celebrity-focused
teenage magazine, exactly one year after the title launched.
The publisher is blaming the troubled state of the teen magazine market
- notoriously difficult to crack - and poor newsstand sales growth
potential for the magazine's demise.
A spokesman for BBC Worldwide said that every effort was being made to
accommodate the magazine's staff elsewhere within the company.
Star has just one dedicated ad sales person, but was also sold as part
of the BBC's teen group.
The magazine posted ABC figures of more than 130,000 last year, but has
not been audited since. The last issue of Star will be on sale from 23
October.
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