The first tranche of activity will be entitled 'Life is'. It will run across digital, cinema, outdoor, social media and experiential events, as well as through content collaborations.
The BBC has created some of the most famous natural-history programming of recent years, including The Blue Planet, Planet Earth and Life. The strategy is intended to build a new type of relationship with a global community of viewers.
Separately, the BBC Trust has given BBC Worldwide permission to sell off a majority stake in BBC Magazines. It hopes to secure a deal before the end of its financial year, in April.
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