BBC World Service ties up with New York Times Digital

LONDON - BBC World Service has signed a deal with New York Times Digital that will see the US newspaper add links from NYTimes.com to BBC World Service English audio content.

BBC World Service ties up with New York Times Digital

Links to radio news programmes and hourly news bulletins will be placed on the international section of the NYTimes.com (www.nytimes.com/international).

The programmes available will be World Update, The World and World Service Bulletins, which all offer international stories.

"This is the first significant agreement with a US newspaper web site for the provision of BBC content," said Miles Palmer, head of business development at BBC World Service. "We are already in discussions with New York Times Digital to widen the scope of the content provided."

The BBC claims that online use of BBC World Service online (www.bbc.co.uk/worldservice) doubled year on year from 33.6 million online page views to 76.9 million in December 2001.

In February, NYTimes.com recorded more than 277 million page views.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content