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The BBC is trying to lure younger viewers to iPlayer with mockumentary-style ads starring some of its best comedy talent.

The spots feature comedians and actors in disguise as hugely uptight and out-of-touch characters who miss the point of their own shows. The BBC said iPlayer has become crucial to its future, yet younger viewers sometimes assume that the streaming platform does not have content for them. The work was created by Andy Parkman and directed by Tim Godsall through Anonymous Content.