The management of the public broadcaster has proposed that BBC.com should be permitted to carry advertising but the move is opposed by the private sector.The British Internet Publishers' Alliance, a group comprising publishers, radio and TV broadcasters, has called on the BBC Trust to reject the proposal.The Trust, which met to discuss the issue yesterday, said the BBC had a duty under the Royal Charter to cater for an international audience, and needed to invest more online without dipping into licence fee funds.However, the Trust said it needed more information before it could make a decision on whether BBC.com should carry advertising.A statement from the Trust says: “Consequently we have asked the BBC management to do further work – particularly around how advertising revenue would be reinvested in BBC Global News and the BBC’s UK public services for the benefit of licence fee payers.“We have also asked the BBC Trust Unit to do further analysis to satisfy the Trust that all issues linked to potential fair trading questions have been addressed.”A final decision is expected in spring this year.
BBC Trust delays advertising decision
The BBC Trust has delayed a decision on whether to allow the BBC's international website, BBC.com, to accept advertising.
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