BBC Sport 'Six Nations' by Red Bee Media
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Advertiser
BBC -
Agency
Red Bee Media -
Sector
Media / Entertainment Brands and Sport brands
BBC Sport and Red Bee Media set a new record for the world's biggest ever scrum at Old Deer Park, Richmond, London while filming the BBC's Six Nations trail for the 2011 tournament.
The campaign aims to show how devoted fans are to rugby.
